Julius Yego has been named Tusker Lager’s Brand Ambassador. This comes after the YouTube javelin king complained about Tusker using his image without permission following his world Athletic championship.
The deal was announced through the facebook page. Yego, who has been touted as a self-taught YouTube athlete, complained on his personal page when East African Breweries Limited used his IAAF win to market their product. One social media user, Naomi Mutua explained that the issue could be that the brand is not aligned with his personal convictions.
“The issue is the association with alcohol, not branding or image. That’s why he hasn’t said anything about other brands on the same,” posted Mutua.
The tune has now changed as the YouTube athlete was all smiles as he signed the brand ambassadorship deal with the brewer.